Promoting the UGC Program
Program Overview
The UGC Cashback Program rewards clients with $100 for sharing a video of their booth setup on social media and tagging our company. This program encourages organic promotion and gives customers an extra incentive to engage with us.
How to Pitch the Program
Look for natural openings during conversations, such as when the client:
✔ Mentions their event or excitement about their display
✔ Talks about social media or marketing efforts
✔ Expresses concerns about budget or costs
✔ Has great artwork or branding
✔ Is a first-time exhibitor
Scenario 1: Client has great artwork or branding
"Your design is going to look fantastic on this display! We actually have a cashback program where you can get $100 back just for sharing a quick video of your setup on social media and tagging us. It’s a great way to show off your brand and get a little something back in the process. I’d be happy to send you the information?"
Scenario 2: Client mentions their event
"That sounds like an amazing event! If you’re planning to capture any content at the show, we have a cashback program where you can get $100 back just for posting a quick video of your setup and tagging us. It’s super easy and a great way to showcase your booth!"
Scenario 3: Client talks about social media
"Since you're active on social media, I wanted to mention our $100 cashback program. Just post a quick video of your booth setup, tag us, and we’ll send you $100 back. It’s an easy way to get some extra value from your display!"
Scenario 4: Client is a first-time exhibitor
"Since this is your first trade show, you’re probably going to want to document the experience. We actually have a $100 cashback program where you can get money back just for sharing a quick video of your setup and tagging us. It’s a fun way to showcase your first show and get some extra value!"
Scenario 5: Client orders a top selling or large display
"This display is going to be a showstopper! If you’re planning to capture any content at the event, we’d love to see it in action. We offer $100 back for posting a video of your setup and tagging us—it’s a great way to show off your booth and get a little money back in the process!"
Scenario 6: Client asks about marketing ideas or visibility at a show
"One great way to maximize your exposure is by creating content around your booth. We actually have a cashback program where we’ll give you $100 just for sharing a video of your setup and tagging us. It’s a simple way to get more eyes on your brand while getting a little something extra back!"
Scenario 7: Client mentions a tight budget or cost concerns
"I totally get wanting to maximize your investment. One way to get a little extra back is through our $100 cashback program—just post a quick video of your booth setup and tag us. It’s an easy way to recoup some of your costs!"
Scenario 8: Client is excited about their booth design
"You clearly put a lot of thought into this setup—it’s going to look amazing! If you end up sharing a video of it at the show and tag us, we’ll actually give you $100 back. It’s a great way to highlight your booth and get rewarded for it!"
📞 Call Script Template: UGC Cashback Pitch
Use this flexible script to pitch the $100 cashback program naturally during calls.
Introduction (Build rapport, discuss the order as usual)
👋 "Thanks for placing your order with us! Your display is going to look fantastic, and we’re excited to see it in action."
Transition into the Cashback Offer (Use a relevant scenario to introduce the program)
📝 "By the way, we have a program where you can earn $100 back just for posting a quick video of your setup at the event and tagging us. It’s super simple—just a short video from your phone!"
Explain the Benefits
💰 "It’s an easy way to showcase your booth, get more exposure for your brand, and put a little money back in your pocket!"
Handle Objections (if needed)
🙋 "It doesn’t have to be a professional video—just a quick 30-60 sec, natural clip of your setup will work!"
Confirm Interest & Next Steps
👍 "Does that sound like something you’d be interested in? I can send you the details now so you have everything handy!"
🛑 Common Objections & How to Respond
❓ "That sounds cool, but I’m not sure we’ll have time to film."
✅ "Totally understand! The video only needs to be 30-60 seconds, and you can film it right from your phone. A quick walk-through of your booth or even just showing your team setting up is perfect!"
❓ "Do I need fancy equipment or editing?"
✅ "Nope! Just use your phone and film in vertical format. It doesn’t need to be professional—simple and natural works best!"
❓ "What kind of video are you looking for?"
✅ "It can be anything from a booth tour, a time-lapse of your setup, or even a quick testimonial about your experience. As long as it's 30-60 seconds, in vertical format, and posted on Instagram with our tag, you’re good to go!"
❓ "What if our event is really busy?"
✅ "That’s totally fine! A quick video at the beginning of the show, before it gets packed, or even after the event when you have a moment works great. Just a simple walkthrough or a clip of attendees interacting with your booth is enough!"