Upselling Double Sided Printing

Double-sided printing is a simple yet impactful upsell that adds value for clients while increasing order size. Many customers may not realize how much a double-sided display enhances visibility, maximizes messaging space, and improves engagement at trade shows and events. By proactively positioning this upgrade during sales conversations, you can help clients make the most of their investment while driving additional revenue. This article will cover key selling points, effective ways to introduce the upsell on the phone, and how to address common objections with confidence.

Key Selling Points:

1. Cost Savings Compared to Separate Prints
   • “Did you know that adding double-sided printing is often more cost-effective than ordering two separate banners? You get twice the visibility for less than twice the price.”
   • “Instead of buying and shipping two separate displays, you can maximize your budget by making both sides work for you.”
2. Two Messages in One Display
   • “Double-sided printing lets you target two different audiences without needing extra space. One side can showcase [Product A], while the other highlights [Product B].”
   • “If your business serves multiple industries, you can tailor your messaging to different prospects just by flipping your display.”
3. Perfect for High-Traffic Areas
   • “If your booth is in an open space with foot traffic from multiple directions, a double-sided display ensures you don’t miss potential customers walking by.”
   • “Why limit your branding to one angle? Double-sided printing means your booth looks professional and engaging from all sides.”
4. Flexibility for Future Events
   • “With two designs on one display, you can use it for different events, saving you time and money down the road.”
   • “If you attend both industry trade shows and consumer expos, you can tailor one side for B2B and the other for B2C audiences.”

How to Position It in a Call:

Client: “I just need a single-sided banner.”

Rep: “Got it! Just to check—will your display be visible from both sides at the event? If so, upgrading to double-sided might be a great way to reach more attendees for a minimal cost increase.”

Client: “I need two separate banners for different audiences.”

Rep: “You could actually achieve that with a single double-sided display and save money. We can print different artwork on each side, so you get two unique messages in one easy setup.”

Client: “We have a limited budget.”

Rep: “Totally understand! The great thing about double-sided printing is that it often costs less than buying two separate banners. Plus, it reduces future costs since you can use the same display for different events.”

Objection Handling

1. “I don’t think I need double-sided printing.”

Response:

“That makes sense! Many of our customers initially feel the same way, but they’re often surprised by how much more visibility they get with double-sided printing. If your display will be seen from multiple angles or placed in an open area, having messaging on both sides ensures you capture attention from all directions. Is your booth layout more open or against a wall?”

This keeps the conversation going and helps the customer realize the potential benefits for their specific setup.

2. “It’s too expensive.”

Response:

“I understand you’re watching your budget, and that’s smart. Many of our clients find that the additional exposure and flexibility make the small price increase well worth it. Instead of needing extra signage or a second display, you get double the messaging space in one. Would it help if I walked you through how others have used it to maximize their booth impact?”

This reframes the cost as an investment that saves money in the long run.

3. “I won’t have different artwork for the back.”

Response:

“That’s no problem at all! Many of our clients use the same design on both sides for consistency, or they keep the back simple—like a large logo or website URL—so their brand is still visible from behind. We can even help tweak the layout to make sure it looks great from both directions. Would you like me to send over some examples?”

This eliminates the objection by showing that different artwork isn’t necessary for the upgrade to be valuable.

4. “I’ll think about it.”

Response:

“Of course! Just keep in mind that adding double-sided printing later may mean a reprint, which costs more than upgrading now. Since you’re already placing the order, this is the most cost-effective time to include it. If your display might be seen from both sides, it’s definitely worth considering now.”

This creates a sense of urgency without pressuring the customer.